It turns out I just needed to charge my Kindle…
How’s your New Year’s Resolution going?
Somehow, we’re in April, and for once in my life, I’ve found a resolution I can stick to.
I was sick of suddenly finding myself enraged 27 minutes into an unplanned doomscrolling session.
I was also tired of saying, “I used to love reading, but I just don’t have time for it anymore.”
So on January 1st, I blew the dust off my Kindle, plugged in the USB charger, removed it and tried the other way around, removed it again, and finally got the thing to charge.
Then I started a read-every-day streak—and I’ve stuck to it ever since.
At the time of writing, I’m 94 days and 25 books in, and it’s safe to say it’s going better than the last time I tried.
Why I Gave Myself Permission to Quit
The difference?
I refuse to keep reading a book I’m not enjoying.
No guilt. No powering through out of obligation.
If it doesn’t hook me, it’s gone. Dead to me. I’ve already moved on.
And honestly?
It’s the same with your customers.
The Inbox Reality Your Funnel Has to Compete With
We’re all in a constant battle with our inboxes.
(Unless you’re one of those monsters with a six-figure unread email count. Seriously—how do you sleep at night?)
Most of the stuff clogging up my inbox gets deleted without a second thought.
I’ve already moved on.
But there are a handful of brands and creators I read religiously.
(Not on my knees with incense burning… just on the regular, you know?)
What Great Email Marketing for Course Creators Has in Common
What sets them apart is that I’m invested.
I know their backstory.
I care about why they’re doing what they’re doing.
I’m eager to find out what they’re planning next.
And that makes their emails feel less like marketing…
…and more like a conversation I want to keep having.
It’s also why I occasionally buy what they’re selling—even when I had zero intention to when I opened the email.
That’s the difference a great story makes.
A great brand story grabs you, moves you, and keeps you reading—without you even noticing.
A story that shows your customer you get them just as much as they want to be understood.
That there’s a reason you care.
And that your offer didn’t just fall out of the sky—it means something.
Why You Need a Customer Journey Origin Story
That’s what your Customer Journey Origin Story is for.
It connects the dots between what you sell and why it matters—so your emails don’t just inform, they stick.
They build trust… they create momentum… they give people a reason to say yes—because they finally feel seen…
If your About Page reads more like a resumé than a reason to connect…
If your welcome sequence is packed with value but still getting ignored…
If your audience scrolls, skims, and silently disappears…
It’s time to change the story.
Let’s Craft a Brand Story That Converts
I help course creators and online business owners create Customer Journey Origin Stories that connect, convert, and make your offer feel like the obvious next step.