I'm calling time on Know, Like, Trust
“Like” is not enough.
Like is such a weak word.
I ‘like’ vanilla ice cream. I LOVE salted caramel.
I ‘like’ white wine. I LOVE red wine, even if it makes my skull feel like a bass drum the morning after.
I like Billy Joel. I LOVE Bob Dylan because his lyrics cut deep.
Raw. Unfiltered. Layered with meaning.
This means I can look past a certain… err… distinctive… vocal style.
He tells stories that get under your skin and stay there.
Not everyone likes him. But those who love him? They REALLY love him.
He’s polarising.
And that’s the secret.
The difference between like and love isn’t about being the most polished, the most technical, or even the most popular.
It’s about storytelling.
Dylan’s words don’t just rhyme—they resonate.
His stories don’t just entertain—they pull you in and make you feel like you’re living them.
And that’s exactly how you build a loyal audience in business.
Because Know, Like, Trust only gets you so far.
It’s fine for casual customers—the ones who buy once and move on.
But if you want people who buy everything you sell?
Who open every email?
Who tell everyone about you?
You need Know, LOVE, Trust.
And the best way to get there?
With a story that hooks them in, gets under their skin and stays there.
A story that instantly:
✅ Establishes your identity
✅ Tells of your struggle that they relate to
✅ Reveals the discovery that changed everything
✅ And paints the result they dream of achieving for themselves
And this is the foundation of a new offer I’m putting together:
🚀 The Customer Journey Origin Story.
Your origin. Your story. What defines you, calls customers to you, and get’s them to stay for good.
Because when you get this right?
Your audience doesn’t just like you.
They don’t just trust you.
They feel like they’ve found their people.
They love you.
And when they love you? They buy everything you sell
Even if, one could argue that you sing like a drunk man in the park yelling at the pigeons. 'Cos if you listen closely, he’s actually delivering some of the most poetic rants you’ve ever heard.
🐦 🤪 ❤️🔥