Americans! Stop being so damn fascinating!

After an almost all-nighter watching the election results come in on Tuesday night, last night was another past-midnight-bedtime.

🥱

But it was so worth it.

I was lucky enough to be taking part in a call with the Launch-Master himself, Jeff Walker, and his son and Marketing Lead, Dan.

And something Dan said made my customer-journey heart jump sing.

“𝘖𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘐 𝘴𝘦𝘦 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘥𝘰𝘯’𝘵 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩-𝘭𝘪𝘯𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘩𝘰𝘭𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘰𝘪𝘯𝘵 𝘰𝘧 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘱𝘪𝘦𝘤𝘦 𝘰𝘧 𝘤𝘰𝘱𝘺.”

And this is a drum I’ve been banging on for what seems like forever.

Each step in your customer’s journey—each pop-up and form, email, and landing page has its own part to play in the bigger picture of your overall sales message, 𝗯𝘂𝘁 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝗮𝗹𝗲𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.

Sometimes, an email is just an email.

If you’re planning a launch, selling your programme is the end goal, sure, but if you’re going super hard-sell every step of the way, it becomes white noise, and people tune out.

If all you have is a hammer, every problem looks like a nail.

But if the problem is a screw, no amount of hitting it will get that thread to turn.

Sometimes you need to nudge, sometimes you need to guide, sometimes you need to educate, and when the time is right, sometimes you need to hit hard.

And that’s what my Customer Journey Conversion Assessment was designed to help you do. 

It’s a step-by-step walk through your business to make sure you're putting all your tools to good use—I'll even let you borrow my pliers to yank out that battered screw.

It has one aim: to give your customers an incredible experience while making you even more money.

Who can argue with that?

If you’d like to hear more about how the Customer Journey Conversion Assessment could help your business, Click “Get In Touch” at the top of the page.